marcus evans : Pharma 2016: Sales & Marketing Excellence Forum

InterContinental Shanghai Pudong, China, 24-25 November 2016

  • Good balance of lectures and panel discussions. Speakers were very good.

    BMS

  • Perfect organisation, high level of engagement, good presentations.

    Huahai Pharmaceuticals

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Pharma 2016: Sales & Marketing Excellence Forum

24-25 November 2016, InterContinental Shanghai Pudong, China

marcus evans Pharma 2016: Sales & Marketing Excellence Forum is gathering the major practitioners from the globe and China, bringing innovation and collaboration to the industry for you to achieve the best commercial outcomes. At this forum, you will be provided a platform to capture the latest regulatory updates and trends. Some of the leading organisations will be sharing their insights and best practices on the critical areas in pharma sales and marketing, such as developing a robust broad market strategy; multichannel and digital business transformation; sales operations effectiveness and resources deployment optimisation for maximised ROI. If you wish to enhance your sales and marketing excellence, this is the event you cannot afford to miss!

Benefits of Attending:
- Restoring revenue growth engines for your organisation and business unit
- Developing a roadmap to successfully expand to the broad market
- Optimising portfolio and Product Lifecycle Management (PLM) for your target market segments
- Building the next-level capabilities to meet the demand of multichannel business and Closed Loop Marketing (CLM)
- Cultivating modern sales force and empowering them with smarter technologies to increase Sales Force Effectiveness (SFE)
- Deploying your marketing dollars strategically for maximised campaign effectiveness
- Assessing why mobile health (mHealth) is not developing as the industry expected and how pharma companies benefit from the value chain
- Utilising data and data analytics to enhance your customer centric sales and marketing approach

WHAT MAKES A MARCUS EVANS EVENT DIFFERENT?

BY INVITATION ONLY
Over the years, the marcus evans summit format has gained considerable prestige as the ideal method for uniting decision makers and solution providers. We maintain a high level of selectivity, opening the events to senior level executives only who are individually selected and qualified. This commitment to quality ensures a relevant and productive networking environment for all participants

DYNAMIC PROGRAMME
The three-day agenda delivers unparalleled insight on key issues as identified by the executive community. Extensive research with industry professionals provides the foundation of every summit programme ensuring that each attendee leaves the summit with relevant information that will enable them to achieve their daily business ambitions

HIGH LEVEL SPEAKERS
Our thoroughly researched editorial programmes are further strengthened by the sheer level of presenters – the world’s foremost strategists, thought leaders and trend setters. Our distinguished speakers convey leading edge content and stimulate discussion of fundamental issues through visionary keynote presentations,real-life case studies and interactive sessions

UNIQUE ONE-TO-ONE MEETINGS
marcus evans summits supply detailed advance information about all participating executives and their strategic business needs through a secure platform. A sophisticated web-based scheduling system enables delegates and providers to select one-to-one business meetings that fit their current priorities and preferences

NETWORKING AND ENTERTAINMENT
An integral part of the agenda at marcus evans summits are the numerous networking opportunities over luncheons, cocktail receptions, gala dinners and breaks in the event programme. Interactive entertainment and leisure activities are provided to complement the busy three-day summit agenda and allow the participants to discuss their business objectives face to face in a relaxed atmosphere

Guest Speakers

Chester Yuan



Sales & Marketing Director, Menarini

Victoire Maugis de Lajudie



Director, Customer Innovation, Sanofi

Meilin Li



Centre of Excellence (COE) Director, Abbott

Timothy White



Global Head of Customer Experience, Teva Pharmaceuticals, Netherlands

Joseph Jia



Vice President, Shanghai CP Guojian Pharmaceutical

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Event Partners

  • Gold Sponsor

    QuintilesIMS
  • Gold Sponsor

    Aktana
  • Gold Sponsor

    i-Click
  • Exhibition Sponsor

    Veeva
  • Business Development Sponsor

    Ryan
  • Media Partner

    Medical
  • Media Partner

    PharmaVoice
  • Media Partner

    Asian
  • Media Partner

    BioSpectrum
  • Media Partner

    Global
  • Media Partner

    Pharma
  • Media Partner

    World
  • Media Partner

    CPB
  • Media Partner

    Healthcare